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THE AMBASSADOR

Artist: The Ambassador Genre: Hip Hop / Rap Label: Cross Movement Records Website: www.theambassadoronline.com

William “Duce” Branch a.k.a. “The Ambassador” is a co-founder and primary spokesperson for the nationally known Christian rap group The Cross Movement (signed with Cross Movement Records (CMR)) and is co-leader of an inner city church plant (Epiphany Fellowship) being launched in Philadelphia, Pa, USA. Duce also served for several years as the president of the non-profit organization Cross Movement Ministries.

Duce has been ministering the Gospel through rap and preaching for nearly fifteen (15) years seeking to be a model and a messenger of the gospel’s transforming power especially (but not exclusively) among the hip-hop generations. With a passionate commitment to the kingdom of Christ as well as a firm belief that faith must integrate with culture, Duce has become known for his devotion to proclaiming Jesus Christ to urban contexts, and through urban mediums.

He holds a Bachelors of Science degree in Bible from Lancaster Bible College as well as a Masters degree in Theology from Dallas Theological Seminary (DTS). His master’s thesis, Theological Implications of Hip-Hop Culture served as the inspiration for his latest Christian rap audio cd, The Thesis, and laid a much needed foundation for his current ministry campaign—“hip hop missions.” Duce is married to Michelle and they have four children together.